The main emphasis of Rietumu Bank’s advertising campaign will be placed on the most recognised brand in Latvia – the famous Baltic resort of Jurmala. Rietumu hereby announces a competition to find the best photos of this resort town. At present, Jurmala
is experiencing its “second revival” and is increasingly popular among wealthy residents of Russia and other CIS countries who prefer recreation in a moderately warm climate with excellent beaches and the first-class European service.
Both previous advertising campaigns of Rietumu were tightly linked to Jūrmala. This summer it was not only visual advertising that was available in the centre of the resort, but also the Bank’s information centres were also operating there. These have been attended by hundreds of people who have inquired about the possibility of opening accounts at the Bank.
“For many Russians, Jurmala is like summer residence. It is just an hour’s flight from Moscow – faster than driving to a country house in the Moscow area – and you get to a European resort located in the midst of untouched nature that is inhabited by friendly people who speak Russian freely. It is an excellent place for both calm recreation and for anyone who likes active social life, as it offers daily concerts and parties. Moreover, Rietumu is actively creditind its clients for the acquisition of apartments and luxury residences in Jurmala which, according to the amendments in Latvian immigration law, automatically grants the immediate opportunity of obtaining a permanent residence permit for owners of property and their family members. This residence permit is also a pass for free travel throughout the EU,” says Rietumu Bank’s Council Member, a Muscovite Alexander Gafin, who also prefers spending his summer on the Baltic shores.
Next year the visual ‘visiting card’ for Rietumu advertising campaign will be original photos of Jurmala resort. The Bank is ready to acquire these from both professional photographers and from amateurs.
The authors of the resort’s photos are welcome to let their imaginations run free. The beach, the dunes, Baltic pine trees and the sea, amusing scenes in the streets, children playgrounds, pictures from festivals and concerts held in Jurmala, pictures from any season and from any period – from old photos of the Soviet period up to the most modern of subject matter – any interesting, good qualitative photos will suit our purpose.
The best photos will be accepted by Rietumu and used in its advertising campaign.
Please send your photos to this e-mail address:
[email protected]. We shall be in touch.
Eleonora Gailisha Mass Media and Public Relations
Phone: +371-67020506
Fax: +371-67020563
E-mail:
[email protected]
